First, professional introduction

Founded in 1999, the advertising major adheres to the school philosophy of "serving the local area, facing the Yangtze River Delta, integrating with the international community, promoting national brands and leading lifestyle", and has sent nearly 1,000 qualified professionals to the society。In the past five years, the employment rate of graduates has reached more than 95%。At present, there are more than 281 students。There will be 39 graduates in 2022 and 45 students in 2023。At present, there are 8 full-time teachers, including 2 foreign teachers and 2 master supervisors。Adhering to the school philosophy of "serving the local area, facing the Yangtze River Delta, integrating with the international community, promoting national brands and leading lifestyle", the professional has sent nearly 1,000 professionals to the society。

In 2019, the Advertising undergraduate education program jointly organized by NTU College of Science and Technology and Juniata College of the United States was approved by the Ministry of Education, which is the only formal international cooperation program of the university at present, providing a good platform for training advertising professionals with an international vision。In 2020, the first China-Us Cooperation class enrolled students。

In 2019, the advertising undergraduate education program jointly organized with Juniata College in the United States was officially approved by the Ministry of Education, which is the only Chinese-foreign cooperative school-running program in the university. Adopting the "3+1" talent training model, I studied in Juniata College in the fourth academic year and obtained the Bachelor of Arts degree with qualified results。In the curriculum and teaching mode，Design according to "project system"，Combined with digital media lab (including recording room)，Live broadcasting room，Photography studio) and other industry skills training，Strengthen classroom teaching through professional teachers, industry mentors, social service projects, and industry competition projects，To cultivate high-level, application-oriented and professional digital media communication professionals who understand theory, can work and emphasize practice。

Juniata College (Huntingdon County, Pennsylvania, USA, founded in 1876) digital media major has always been one of the traditional advantages of the school, with a high level of teacher conditions and rich education and teaching resources。The teaching mode is DMS (DIGITAL MEDIA STUDIO), which uses a dual tutorial system: professional tutors and technicians/practitioners。Combine project-oriented teaching with students' innovative and creative teaching to incubate students' self-employment。Graduates are employed at places such as AMC television, 20th Century Fox and independent production companies。

This major focuses on students' use of Internet thinking, new media means and international vision to realize various advertising creativity and design and production，Promotion and communication of new media;Through the form of "project system" and discipline competition, we focus on cultivating students' practical ability of advertising planning, design and production;Encourage students to go abroad to apply for master's degree, domestic entrance examination，There are special tutoring classes，Implement the tutorial system。Students have won more than 100 awards in the National Advertising Art Competition for College students, the Advertising Competition for College Students in Zhejiang Province and the photography competition。

2. Training objectives

This major focuses on training the needs of national and local economic and social development，Have a deep professional theoretical knowledge，High professional quality and skilled professional skills，International, versatile and applied talents who can engage in cultural creativity, copywriting, publicity planning, digital photography, advertising design and production, new media writing and editing, new media marketing and promotion and other related work in media, enterprises and institutions, large companies, network new media, we media and other departments and institutions。

3. Major courses

Introduction to Communication, Introduction to New Media, Introduction to Advertising, History of Chinese and Foreign advertising, Communication Ethics and Advertising Regulations, Communication Psychology, Advertising copy Writing, Print advertising Creativity and Design, digital media Principles, Digital Art, cross-media writing, data visualization, Brand communication, Chinese and foreign advertising Case Analysis, Corporate image Planning and Design, New media Advertising and Promotion, computer graphic DesignPlanning, photography, film and television production, marketing, graduation internship and graduation thesis, etc。

4. Training programs for China-Us cooperation projects

Enrollment: The national general higher education enrollment plan, the admission criteria for the second batch of ordinary colleges and universities above the score。

Diploma: Completion of the courses required by this training program，Complete 156 total credits，A diploma and a Bachelor of Arts degree in Advertising from the College of Science and Technology of Ningbo University;Complete the courses specified in this training program，And the fourth year to the United States Juniata College to study and pass the college assessment qualified students，You can also obtain a Bachelor of Arts from Juniata College.。

After graduating from the fourth academic year and obtaining a Bachelor of Arts degree from Juniata College, students can apply for three professional master's degrees in Business administration (namely MBA), organizational behavior and accounting from Juniata College without taking an exam, enjoy preferential tuition fees for undergraduate and master's studies within one year, and have better-paid work-study positions。

The College of Science and Technology of Ningbo University in China and Juniata College in the United States jointly design the talent training program for the advertising undergraduate education program，Teaching takes place at the College of Science and Technology of Ningbo University，The training program highlights the characteristics of Sino-American cooperative teaching，A total of 18 American courses were introduced in four years，Each semester, 1-3 foreign teachers are engaged in full English teaching。

In order to ensure the smooth development of the teaching work, the two sides set up the project teaching inspection and diagnosis committee。The committee is composed of the US representative and the head of the Chinese teaching and functional departments. It is responsible for the teaching organization, implementation and evaluation of the cooperative school program and reports to the project Management Committee on a regular basis。

5. Characteristics and advantages

This major focuses on the new needs of international advertising professionals. The Chinese and American schools jointly develop the talent training plan for this major, and the teachers of the two schools jointly train the students of this major。The courses are taught in English by foreign teachers with Chinese teaching assistants with master's degrees or above。It attaches importance to the cultivation of innovative practical ability, and has established long-term cooperative relations with more than 20 enterprises and institutions in Shanghai and Hangzhou, such as Ansopa, Zhiwei Technology, Hanweis, Simei Media, and hired several domestic and foreign academic and industry mentors from Ningbo National Advertising Industry Park and Ningbo University to give part-time lectures。Attach importance to the innovation of classroom teaching, and improve the teaching effect by means of "interactive classroom" and "project-based teaching"。

6. Construction achievements

Student's work "Too busy to Leave" won the national Gold Medal of the 10th China College Students Advertising Art Festival Academy Award;

Student work "9 Different" won the National Bronze Award of the 14th College Students Advertising Art Festival Academy Award;

Student's work "Afraid of catching cold, give you a layer of protection" won the first prize of the fourth Advertisement Design Competition for College students in Zhejiang Province;

Student's work "Beauty of Composition" won the first prize of the second Zhejiang University Student Photography Competition;

Student's work "where is the bolon Sunglasses" won the first prize of the 3rd Zhejiang University Student Photography Competition;

The student's work "Cross Border Collage" won the first prize of the third College Student Photography Competition in Zhejiang Province;

The student's work "Angry Panda" won the first prize of the National Public welfare poster Design Competition for the Protection of Giant Pandas;

The student's work "Under the installation, the world is yours" won the first prize in the broadcast category of the Zhejiang Regional Competition of the National College Students Advertising Art Festival;

此外，Since 2006，Students majoring in advertising won the first prize of the National Advertising Art Competition for College Students (National) and the first prize of the Zhejiang Competition area，One third prize，Several awards of excellence;College Students Advertising Art Festival Academy Awards (national) Bronze Award 2, 7 good work awards, 8 excellence awards;Zhejiang University students multimedia works design Competition second prize 4，8 third prizes;Zhejiang University students Advertising Design Competition second prize 3，4 third prizes;There are 7 second prizes in Zhejiang University Student Photography Competition，2 third prizes;Students published more than 10 professional research papers;Obtained 4 utility model patents;Establish several SRIP projects。

In the past five years, five advertising graduates have been admitted to Shanghai University Drama, Film and television, Loughborough University, University of Southampton and other related majors.There are 8 students with Mexico Monterrey University of Science and Technology, Taiwan Chaoyang University of Science and Technology, Taiwan Foguang University, Taiwan Ming Chuan University and other exchange students exchange study。

7. Practical teaching conditions

Advertising major has digital media lab, photography studio, advertising design and production studio, advertising editing room, audio recording and production room, multimedia courseware production room (sharing), speech lab, conversation audio-visual lab, which can fully meet the needs of teaching and discipline construction of this major。A total of construction funds for laboratories and equipment related to various professions were invested 421.8万元。These laboratories set teaching, scientific research, training functions in one, advanced equipment, combination optimization, reasonable configuration;It is open for more than 12 hours a day and is free to students during the rest of the day except during class hours。In addition, there are 26 advertising training enterprise bases such as Ningbo National Advertising Industry Park, Ningbo Longwen Advertising, Lianying Media, Ningbo Cool tide E-commerce Co., LTD., and United Power。

8. Employment prospects

The employment direction of graduates is mainly for news media advertising departments, advertising companies, public accounts, market research and information consulting industries, and enterprises and institutions engaged in advertising management, advertising planning and creativity, design and production, digital photography and production, new media operation and promotion, marketing planning and market research and analysis, corporate brand publicity, etc。